Reactive dispatch with limited visibility
A logistics operation managed dispatch through manual processes with limited real-time visibility into fleet position and delivery status. Dispatchers made assignment decisions without optimal routing information, and delivery delays were often discovered only when customers complained.
The lack of predictive capabilities meant operations were purely reactive — problems were addressed after they occurred rather than prevented. Drivers had no tools to communicate status or receive optimized routing, leading to inefficient utilization and customer service issues.
Without real-time tracking and predictive dispatch, the operation couldn't scale effectively — adding more vehicles increased complexity faster than it increased capacity.